August 21, 2017

DAVIE VILLAGE POST Vancouver, British Columbia, Canada LGBTQ2+ Hub

Pride festival becomes corporate-sponsorship magnet

Photo Credit To Vancouver Pride Parade website

Once snubbed by mainstream firms, event now boasts 48 companies as partners

Vancouver’s Pride festivities haven’t always received the same celebratory embrace from the business community that they enjoy today.

“A lot of businesses were reticent about being attached to the gay community when they didn’t feel like they would get any bang for their buck,” said Ron Dutton, archivist for the B.C. Gay and Lesbian Archives, a collection of research materials for the city’s lesbian, gay, bisexual, transgender and queer (LGBTQ) community. “Basically, business is relatively conservative as to where its going to put its advertising dollars. It’s not going to put advertising dollars into something that doesn’t, in their view, enhance their business. “

In 1981, the first week of August was declared Gay Unity Week by then Vancouver mayor Mike Harcourt. The parade had been run for three years prior to that summer but there wasn’t much obvious support for gay pride among the business community, and the mayoral endorsement did little to help corporate sponsorship.

Read More Here: https://www.biv.com/article/2016/7/pride-festival-celebrates-transformation-outsider-/#DVP

Post source : Albert Van Santvoort, Business in Vancouver

About The Author

Rick has lived in Vancouver since 1991 - first off Commercial Drive and now in Renfrew Heights - with his husband of 34 years, Dan. He has a background in travel, an interest in LGBT history, and a fondness for all that is geek. As co-publisher of Davie Village Post, he looks for stories and news which are relevant to LGBT Vancouver, and invites you to submit your items and ideas.

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