May 25, 2018

DAVIE VILLAGE POST Vancouver, British Columbia, Canada LGBTQ2+ Hub

Indian Ads Begin to Welcome LGBT Themes

Photo Credit To Twitter

The tide is swiftly turning in favor of LGBT inclusion in respect to Indian advertising, Ad Age India reports.

Just this year, a Hindustan Unilever tea brand helped kick off the career of a transgender musical act, 6Pack. Elsewhere, an Indian startup ran an online ad about a lesbian woman seeking her father’s approval, and a clothing brand enlisted transgender models to fashion a new sari collection.

In a nation where discussion about LGBT themes is sparse on a national level, a select few Indian advertisers and content producers are beginning to center whole campaigns on tolerance and understanding of the LGBT community.

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About The Author

Rick has lived in Vancouver since 1991 - first off Commercial Drive and now in Renfrew Heights - with his husband of 34 years, Dan. He has a background in travel, an interest in LGBT history, and a fondness for all that is geek. As co-publisher of Davie Village Post, he looks for stories and news which are relevant to LGBT Vancouver, and invites you to submit your items and ideas.

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