Margaret Vinci Heldt, a Chicago beautician who, with the aid of hair spray and a favorite hat, redefined coiffure for women of the 1960s and the decades beyond when she created the sky-scraping hairdo known as the beehive, died on Friday in Elmhurst, Ill. She was 98.
The cause was heart failure, said her daughter, Carlene Ziegler.
The beehive, in which the hair is back-combed for volume, piled on top of the head and neatly wrapped as if a package, sometimes with tendrils flowing down as well, was a style designed to give women height and suggest elegance, and to be a departure from the bouffant and the other more flattened styles of the 1950s.
Made possible, like the puffy, rounded bouffant, by the liberal application of a postwar beauty innovation — hair spray from an aerosol can — the beehive made its first appearance in February 1960 in the pages of the trade publication Modern Beauty Shop.
Its immediate popularity was fanned by the popular celebrities who adopted it — including the singers Dusty Springfield, Aretha Franklin, Barbra Streisand and the Ronettes, and the actresses Brigitte Bardot and Audrey Hepburn. Fans of “Mad Men,” the recent television series set in the advertising world of the 1960s, will recall the beehive as a distinct feature of office fashion.
Read More Here: http://www.nytimes.com/2016/06/14/us/margaret-heldt-hairdresser-who-built-the-beehive-dies-at-98.html#DVP
Beehive hairstyle creator Margaret Vinci Heldt created a lasting look that defined a generation
The stylist has died aged 98 but her famous hairstyles have endured the test of time and are still seen on the red carpet today
Customers wearing Margaret Vinci Heldt’s kitsch new hairstyle were issued with strict instructions as they left her salon,
“I used to tell my clients ‘I don’t care what your husband does from the neck down, but I don’t want him to touch you from the neck up’” she said.
Margaret, who has died at the age of 98, is the woman behind the beehive.
She was the first to backcomb hair into a tall conical style that would go on to define the 1960s and is still seen on red carpets today.
American First Lady Jackie Kennedy’s perfectly groomed bouffant and Audrey Hepburn ’s version sported by her character Holly Golightly in the film Breakfast at Tiffany’s, made it a must-have style.
Read More Here: http://www.mirror.co.uk/3am/style/beehive-hairstyle-creator-margaret-vinci-8193022#DVP
